Cathay members can now immediately earn reward miles every day by connecting wearable units and monitoring wholesome behaviors
TORONTO, Feb. 17, 2022 /PRNewswire/ – Cathay, Hong Kong’s premium journey and way of life model, has chosen Canadian well being know-how firm, Sprout Wellness Solutions, to energy its first-ever Cathay wellness journey. Cathay can be in partnership with Cigna to distribute premier well being protection and combine Sprout’s well being science into a brand new medical health insurance proposition – the Cigna Cathay Premier Well being Plan. This can reward prospects for reaching wholesome every day targets together with train, sleep, diet and extra.
Cathay opens a brand new frontier of well being and wellness for members by launching a brand new digital well being companion inside the Cathay way of life app. Cathay’s wellness journey rewards Hong Kong-based Marco Polo Membership and Asia Miles members with miles as they take steps in direction of optimistic habits change and improved well being and wellness. Powered by Sprout Wellness Options, members can now earn miles day-after-day by finishing their every day wellness targets – with out the necessity to spend a greenback.
“Cathay” is a brand new premium journey way of life model launched by Cathay Pacific in 2021 that goals to carry all the pieces folks love about journey along with on a regular basis way of life, together with spending, eating, procuring, inns, and wellness. Initially, “Cathay” will solely be obtainable in Hong Kong whereas Cathay Pacific, the worldwide airline model, will proceed to be the model all through the remainder of the world.
Cathay’s Director of Buyer Way of life Paul Smitton stated, “At Cathay, we’re in the end trusted to assist folks transfer ahead in life. With wellness, we intention to empower our members to profit from what lies forward and transfer past what they beforehand thought potential. Embarking upon an uplifting wellness journey will be difficult. We want to assist our members by encouraging and rewarding optimistic way of life habits that can result in a greater high quality of life and well being outcomes. With our new digital companion, we intention to take away the obstacles they face as they make efforts to raise their lives.”
“Sprout Wellness Options is proud to be the well being know-how accomplice powering Cathay’s all-new wellness journey. As an trade chief, Cathay is writing a brand new chapter in creating significant, personalised experiences and we’re excited to assist empower their members to steer happier and more healthy lives,” stated Neeraj Sharma, CEO at Sprout Wellness Options. “Sprout Wellness Options has been powering well being and wellness globally for greater than a decade and now we have seen a big change in the way in which organizations prioritize wellness over the previous 24 months. We’re assured that this progressive initiative by Cathay will proceed to gasoline optimistic change in the way in which companies assist the well being and happiness of their prospects throughout each trade.”
Sprout Wellness Options is a well being know-how firm that empowers organizations to embrace wellbeing and enhance the well being and happiness of each person. Backed by 25 years of educational analysis and constructed utilizing its proprietary Sprout Open Well being API™, Sprout makes use of machine studying and cognitive behavioral science to empower customers with scientifically validated private well being scores whereas delivering significant well being and wellness experiences.
Cathay’s wellness journey marks the primary time that Cathay has launched a well being and wellness answer that’s not primarily based on transactions. This partnership and this distinctive use of the Sprout Open Well being API™ marks a significant shift in the way in which manufacturers work together and incentivize their prospects, including a brand new stage of well being and wellness to a buyer’s expertise. With a brand new digital companion, Cathay goals to take away the obstacles prospects face and reward them with miles as they make efforts to change into more healthy and happier folks.
The wellness journey
Cathay’s wellness journey is a brand new and progressive characteristic inside the Cathay way of life app. Powered by Sprout Wellness Options, it’s designed to make creating every day train, wholesome consuming and aware habits extra rewarding.
Every registered person1 receives a private Well being Rating, which is calculated primarily based on a mixture of self-reported well being survey responses and well being knowledge captured via related wearable units and guide exercise monitoring. Primarily based on their Well being Rating and account standing, members can take pleasure in unique affords and premiums, and interesting well being and wellness content material from first-class specialists to assist them on their journey. Customers may also decide to obtain wholesome habits reminders and join their wearable units to the wellness journey permitting seamless exercise monitoring and encouragement as members enhance wholesome habits and attain their well being targets.
Members can earn as much as 7 miles per day by finishing six every day targets to enhance facets of their thoughts, physique and food plan, corresponding to reaching 10,000 steps a day, doing 20 minutes of yoga, consuming sufficient fruit and greens, getting not less than 7 hours of sleep, and extra – all with out spending a greenback. First-time wellness journey customers additionally get 100 miles2 upon profile completion after they first obtain their private Well being Rating.
In the meantime, there are much more rewards obtainable for these insured beneath a Cigna Cathay medical health insurance coverage, who can earn 5 occasions extra miles when finishing their every day targets with the elevated wellness journey, permitting them to earn as much as 12,775 miles a yr.
Cathay, Cigna and Sprout share respective visions to assist Hong Kong folks improve their well being and wellbeing. Each Asia Miles members’ voice survey by Cathay and the Cigna 360 Properly-Being survey have just lately highlighted the significance of well being and wellbeing for the Hong Kong inhabitants, who might discover it tough to prioritize their wellbeing of their busy lives.
This system will roll out in January 2022 to Cathay’s Hong Kong members.
To hitch Cathay’s wellness journey, you have to be not less than 18 years outdated, and at present positioned in Hong Kong with an Asia Miles account registered with a Hong Kong contact quantity (+852) and a Hong Kong tackle. Please obtain the Cathay app, choose your location in Hong Kong SAR, and enter the wellness journey registration portal(s)
From now till 10 April 2022 with a restricted quota.
About Sprout Wellness Options
Sprout Wellness Options is a well being know-how firm that empowers organizations to embrace wellbeing and enhance the well being and happiness of each person. Backed by 25 years of educational analysis and constructed on our proprietary Sprout Well being Engine™, Sprout makes use of machine studying and cognitive behavioral science to ship personalised person experiences and drive engagement, loyalty, and general well being and wellbeing for each person by measuring and rewarding wholesome habits.
Accessible as Sprout At Work™, our holistic company wellbeing answer or the Sprout Open Well being API™, designed for enriching new and current client purposes, Sprout delivers well being and wellbeing to the lots. To study extra, please go to www.sproutatwork.com.
Cathay is a premium journey way of life model that brings collectively all we love about journey with our on a regular basis way of life. The vary of services contains flights, inns, procuring, eating, wellness and bank cards. All our journey way of life choices are designed to carry prospects thrilling affords, unmissable rewards, significant experiences and hand-picked companions.
Flights are supplied by Cathay Pacific, the house airline of Hong Kong and a founding member of the oneworld international alliance. The Cathay Group additionally contains HK Specific, Air Hong Kong (a devoted freighter airline) and varied subsidiaries. We’re a member of the Swire Group and are listed on the Hong Kong Inventory Change (HKSE) as a public firm.
For 75 years, Cathay Pacific has been connecting our dwelling metropolis of Hong Kong to the world. Now we’re bringing that connection to extra of our prospects’ lives. The brand new period of Cathay elevates their each chunk, swipe, step, keep and flight to higher heights. www.cathaypacific.com
About Cigna Worldwide Life Insurance coverage Firm Restricted and Cigna Worldwide Basic Insurance coverage Firm Restricted (Cigna Hong Kong)
Since 1933, Cigna Hong Kong has been providing insurance coverage options on the proper place and the precise time, offering recommendation to prospects all through the totally different phases of their life journeys. Cigna delivers complete well being and wellness options to employers, workers and particular person prospects. Leveraging an intensive international healthcare community, Cigna gives group medical advantages which can be appropriate for worldwide firms with a worldwide workforce, but additionally affords tailor-made and packaged group medical insurance policy to native small and medium-sized enterprises that match particular wants of the corporate and its workers. For particular person prospects, Cigna affords a full suite of medical health insurance merchandise that caters to customers’ various wants. For extra particulars, please go to www.cigna.com.hk.