Lisa Matar, a Los Gatos mom of two, had simply launched her Well being Bear line of single-serving, high-protein oatmeals when the pandemic hit.
“Instantly, all the youngsters have been residence and never dashing out the door, and no person was going into the workplace,” Matar recollects.
It was time to reimagine her convenience-based strategy to her product. She started engaged on bulk packaging, each to cut back waste and to supply extra flexibility to the buyer. The brand new, multi-serve packaging will likely be hitting grocery shops throughout California this fall. Her superfood oatmeal, which comprises oats, chia, flax, pea protein powder and hemp seeds, is at the moment accessible from her Well being Bear web site, amazon.com and woot.com in flavors like coconut cardamom and blueberry lemon. Well being Bear’s places of work are in Campbell.
Matar is from San Diego, the place she studied graphic design and high quality artwork. Discovering a profession in that trade too solitary, she labored in actual property for eight years earlier than shifting to Los Gatos, the place she turned lively within the Bella Vista League and St. Mary’s faculty and church.
Elevating two kids, ages 10 and 12, within the Catholic faculty system whereas her husband works in excessive tech plugged her into quite a lot of enjoyable, social “mommy” teams round her youngsters’ faculty actions.
When the pandemic shut down in-person lessons and all the pieces that surrounds faculty life, that infrastructure vanished, together with the social ingesting environment that accompanied it.
“I made a decision I needed to stay my model, which is enjoyable, match meals,” says Matar. Giving up alcohol was a part of her objective to realize the vitality and focus she wanted to drive her model—and her well being—to the subsequent stage. She embraced the “sober curious” motion, pushed by a need for readability and private well being.
“Now that the youngsters are again in class, I’ve 5 hours a day max to get executed what I have to do after understanding on the fitness center,” she says. “No extra napping noon as a result of I don’t really feel good after having a few glasses of wine the day earlier than.
“Being tremendous wholesome doesn’t imply a boring life-style. I’m constructing an organization at some point at a time, and I can not think about something much less boring. Day-after-day brings on new challenges to deal with.”
Matar additionally started to assume extra concerning the affect of her life-style selections on the planet. About 4 years in the past, she began the transition from a meat-based weight loss plan to a plant-based one. She’s now gone fully vegan. Her recommendation to these beginning to discover a plant-based weight loss plan is to do it step by step.
“I minimize out cheese and eggs first, as a result of I believed the manufacturing strategies have been inhumane,” she says. “Then I minimize out rooster and beef, specializing in greens. I observed a giant change in the way in which I felt. For some time, I included fish in my routine, however after I take a look at what’s taking place within the oceans, I simply couldn’t do this anymore.
“With my relentless vegetable consuming, my youngsters have come round to get pleasure from a bigger assortment of greens, together with some fairly tough hippie-style salads,” she says. “Additionally, my daughter has determined in opposition to scorching canine and steak and can solely eat Unattainable hamburgers.”
Among the many manufacturers that assist make her vegan life “superior” is Double Rainbow Ice cream. This San Francisco-based model presents vegan, non-dairy flavors like vanilla and mint chocolate chip. Matar lately met the proprietor on the Fancy Meals Present in Las Vegas, the place she additionally found plant-based prosciutto and salami from Mia in Italy.
On the identical present, she tried plant-based rooster from rebellious.com. “It was the most effective, most genuine rooster I’ve ever tasted. Their slogan is ‘No hurt, no fowl.’”
Along with oatmeal, Matar is engaged on new formulation for protein shakes, snack bars and cookies.
For extra info, go to https://www.healthbearfood.com.