The sixth version of the Italian Design Day in Malaysia, held in Kuala Lumpur lately, aimed to advertise the excellence of Italian design and provide a glimpse into the tales of among the most distinguished Italian manufacturers.
Held on the Starhill Gallery, the occasion launched Italian manufacturers comparable to Ducati, Mangusta, Technogym, Amarior and Permasteelisa, whose experience in high-tech glass facades for skyscrapers can be featured on the upcoming Merdeka 118 in downtown Kuala Lumpur.
“Design is important in our on a regular basis life and Italy is recognised as a trendsetter and chief by exerting an enormous affect on city, industrial and vogue design worldwide. The countless creativity of Italian design mixed with essentially the most superior applied sciences, interprets into merchandise of inherent magnificence and the very best high quality that are practical, progressive, aggressive and long-lasting. The excellence of Italian design is without doubt one of the key elements of ‘Made in Italy’ and it’s a driving power of the Italian financial system,” says Massimo Rustico, the ambassador of Italy to Malaysia.
This yr’s Italian Design Day is themed “Regeneration. Design And New Applied sciences For A Sustainable Future”, which highlights a well timed problem: performance, sustainability and diminished environmental affect in life-style practices.
“At the moment, reusing, mending, renewing and recycling present supplies and merchandise is a parallel want with the event of latest objects and areas. The purpose is to conceive new merchandise and new processes based mostly on sustainable applied sciences and the idea of round financial system,” he provides.
Organised by the Italian Embassy and the Italian Commerce Company, this yr’s Italian Design Day noticed the participation of famend architect Franco Caimi because the “ambassador of Italian Design in Malaysia”.
“Design is taking up vital challenges, which is important to construct a brand new, extra accountable and sustainable world. I consider Italian design is making an important contribution to combining aesthetics and performance with new applied sciences, analysis and new supplies, in enjoying a job in reaching environmental and social sustainability,” says Caimi, who’s the founding father of Caimi Brevetti.
The occasion additionally had shows on the ADI Design Museum in Milan, the upcoming ‘Salone del Cell.Milano’ 2022 and video clips on Italian vogue and jewelry.
The Italian Design Day is a yearly initiative organised by the Italian Ministry of International Affairs and Worldwide Cooperation and its Diplomatic community along with the Italian Commerce Company (ITA).