G-Star RAW is about to debut within the rising NFT house by giving its model mascot, G-NO the rhino, a digital improve. The restricted version of its NFT Artwork assortment will embrace 10 distinctive collectible avatars that might be auctioned reside on Rarible between 30 March and 6 April, with a beginning value of 0.1 ETH.
Every NFT mascot is derived from a particular second within the model’s historical past and can embrace the Dutch denim model’s trademark particulars. Wearing digital denim, from mild to darkish washes, the mascots may have distinctive identities, names and types.
Gwenda van Vliet, G-Star RAW’s Chief Advertising and marketing Officer, mentioned, “We’re excited to enter the NFT space with an artwork mission that brings our story to life,”. She additional added, “Turning our mascot into a bit of digital denim artwork means we’re in a position to meet our viewers’s urge for food for innovation and be within the areas the place they’re.”
Right here’s what we learn about G-Star RAW’s NFT assortment
Who’re the digital G-NOs?
The unique G-NO was a bodily mascot that was created by one among G-Star’s longest-serving workers in 2007. It was on sale in shops twice a yr.
As of now, the denim model has revealed solely 5 collective mascots on its official website, named ‘OG’, ‘R3NEW’, ‘Elwood’, ‘Insurgent’ and ‘Signaturo’.
Whereas ‘OG’, the unique mascot is ‘all the time able to roll his sleeves up and put within the work to get stuff accomplished’, ‘R3NEW’ represents the purpose to ‘restrict our impression on the planet and the those that reside on it’.
In the meantime, ‘Elwood’ has ‘impressed the first-ever 3D jean design’, ‘Insurgent’ is self-explanatory and ‘Signaturo’ is supposed to make you stand out from the remainder with its ‘signature assertion items’.
What’s within the pipeline?
On every buy of the restricted version NFT collectible between 30 March and 6 April, the client will get an unique bodily G-Star Uncooked product whose design and story will match with the G-NO purchased.
Extra so, lively members of the model’s neighborhood within the NFT house will get neighborhood tokens. The members may even win extra tokens by way of giveaways and activations. Nonetheless, the ultimate variety of tokens might be disclosed in the course of the mission on Discord.
With this, G-Star RAW goals to not be “simply one other model leaping on the NFT wave for the sake of it.” As a substitute, it aspires to create a digital neighborhood that may assist the model because it expands within the Web3 house.
Moreover, the model is encouraging concepts from members of the neighborhood by rewarding them with a complimentary NFT token that enables entry to advantages equivalent to restricted product releases, occasion tickets together with metaverse activations that may happen in future.
Hero and Featured Picture: Courtesy G-Star RAW / Twitter