Singapore, Mar 31, 2022 – (ACN Newswire) – – SGX mainboard-listed firm, The Place Holdings Restricted (“The Place Holdings“, the “Firm” and along with its subsidiaries, the “Group”), is happy to announce that it has entered right into a non-binding Memorandum of Understanding (“MOU”) with Stellar Life-style Pte. Ltd. (“Stellar Life-style”), a enterprise arm of SMRT Company Ltd., to collectively collaborate to form the way forward for digital media and faucet new alternatives within the digital economic system.
Creating vibrant transit locations by means of steady innovation and a need to make our on a regular basis touchpoints higher, Stellar Life-style is the most important managing agent of retail and promoting areas in Singapore’s rail community.
Notably, each The Place Holdings and Stellar Life-style purpose to construct Singapore’s first Sky Display screen, a suspended video display that will likely be an enhanced model of Beijing’s iconic attraction, (“Shimao Tianjie Sky Display screen”).
As a high-tech visible extravaganza, the Sky Display screen is envisaged as a brand new attraction in Singapore that will likely be built-in with good digital expertise system and immersive media, boosting new enterprise vibrancy and creating new potentialities in digital media options.
Shimao Tianjie Sky Display screen is situated at No. 9 Guanghua Highway, Chaoyang District, Beijing, the center of Beijing’s Central Enterprise District (CBD) and it is likely one of the largest sky screens in Asia with 7,500 sqm of LED lights throughout an area of 250m lengthy and 30m broad, providing a spectacular mild present expertise with high-resolution imagery and state-of-the-art, immersive sound techniques in addition to technological options that allow interactivity.
Pioneering new experiential advertising and marketing experiences, Shimao Tianjie Sky Display screen has established a powerful model and continues to be a preferred venue and platform for numerous occasions, ads and media.
The Group lately introduced a separate MOU to undertake two acquisitions that features the licensing of the Mental Property Rights for the use within the operation and administration of Shimao Tianjie Sky Display screen and the acquisition of sure belongings and companies referring to Shimao Tianjie Sky Display screen. Extra info on Shimao Tianjie Sky Display screen will be accessed at www.theplacebeijing.com.
Mr. Seah Moon Ming, Chairman of SMRT Company Ltd, stated, “The Place Holdings has a formidable enterprise observe file of greater than 30 years in growing market-leading media, tourism, and actual property companies.
As a monetary, aviation and expertise hub, Singapore is likely one of the most linked international locations on the earth. It’s a good springboard for The Place Holdings and Stellar Life-style to showcase the convergence of 5G, new applied sciences and media ideas to convey better worth to companies and shoppers.
This MOU signifies our need to collectively develop experiential options by means of modern expertise for good commuter-station connections. We’re assured that this is able to pave the best way for better enterprise success collectively.”
Mr. Ji Zenghe, Government Chairman of The Place Holdings, stated, “Modern visible experiences and new digital media expertise proceed to play a pivotal position in boosting mindshare amongst shoppers as our bodily and digital worlds come nearer collectively.
As Singapore’s largest managing agent of retail and promoting areas in Singapore’s rail community, Stellar Life-style has created a thriving ecosystem that features F&B, purchasing and digital options.
By way of this strategic collaboration, we purpose to mix our distinctive complementary strengths in enhancing good commuting and creating revolutionary digital media options inside this ecosystem.
This is a crucial milestone for the Group as we deepen our enterprise roots in Singapore and create new worth propositions with our capabilities in immersive media and digital applied sciences.”
Mr. Ji added, “With the Sky Display screen’s visible extravaganza and expertise options, we purpose to contribute to the vibrancy and variety of Singapore’s retail and tourism panorama by creating distinctive and interesting experiences.
Along with Stellar Life-style’s in depth touchpoints throughout Singapore, there are important alternatives to repeatedly enhance our service choices and expertise to focused audiences and to redefine the way forward for digital media options.”
This doc is to be learn together with The Place Holdings’ change filings on 31 March 2022, which will be downloaded through www.sgx.com.
About The Place Holdings Restricted
(SGX Code: E27)
Listed on the Mainboard of the Singapore Trade, The Place Holdings Restricted (“The Place Holdings“, the “Firm” and along with its subsidiaries, the “Group”), focuses on integrating conventional companies with omni-channel methods and digital options (resembling “new-retail” options, final mile logistics, immersive digital actuality expertise, enterprise clever connectivity) to harness new progress alternatives within the digital economic system.
The Group has established a powerful enterprise platform to create new worth propositions inside its 3 core enterprise pillars:
1. Property growth and property administration actions
2. Cultural tourism and associated “new retail” companies
3. Built-in media-related companies with administration & operation rights
The Group is backed by the important thing administration staff of The Place Funding Group, a multi-billion PRC conglomerate that has a powerful observe file for its in depth enterprise portfolio in tourism, media, property administration, biomedical expertise investments and worldwide commerce.
Embolden with a brand new enterprise strategy and forward-looking company tradition, The Place Holdings is increasing our enterprise presence of worthwhile companies with excessive progress potential in Singapore and China by means of natural and inorganic initiatives.
For extra info, please go to www.theplaceholdings.com
About Stellar Life-style
Transit Retail & Promoting Options
Stellar Life-style, a enterprise arm of SMRT Company Restricted, has experience in property and retail administration, media and digital promoting options. We create vibrant transit locations and life-style experiences to make our on a regular basis touchpoints higher. Our rising portfolio consists of mall administration and out of doors media & digital engagement platforms. We’re additionally the most important managing agent of retail and promoting areas in Singapore’s rail community.
Issued on behalf of The Place Holdings Restricted and Stellar Life-style by 8PR Asia Pte Ltd.
For additional info, please contact the next:
Mr. Zhang Wei
Chief Technique Officer
The Place Holdings Restricted
Tel: (65) 6781 8156
Fax: (65) 6781 8159
Electronic mail: firstname.lastname@example.org
SMRT Company Communications
Tel: (65) 9822 0902
Electronic mail: email@example.com
Mr. Alex TAN
Cellular: +65 9451 5252
Electronic mail: firstname.lastname@example.org
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